Whether you’re planning to make an explainer video to embed
in your website or you’re drafting a Kickstarter campaign video, you must never
forget branding. Your audience must be able to identify you as the maker of the
video, whatever its purpose may be. They have to know that you’re the company
that they should contact or the one that they’ll be working with if they want
to answer the video’s call to action. Corporate Video Production
What is your brand identity? That’s the first thing you have
to determine. You have to make your company distinct from others, especially
when compared to competitors, and you have to show the basics of your brand’s
identity in the short video.
In a recent blog
post, John Jantsch said on branding:
“If we are to define a brand as the collective perception of
those that interact with your business, then it’s safe to say you must consider
elements beyond the traditional marketing identity set. Further, if we are to
point the brand towards a single word, every element of the experience must be
filtered through the lens of that word. The first task then is to determine
what that word is or should be. It’s an important first step because it must
have the legs to support everything you do – perhaps every decision you make.”
It is even better to simply tell your story and your mission
without making an actual sales pitch (e.g. “Hire us!” or “Buy this!”). You can
show the viewers what a typical day in your company is like, what you’re doing
for worthwhile causes, and tell something interesting about your customers or
how you’ve helped them. When your audience gets to appreciate your brand, they
can be encouraged to know more about you and further find out how they can
benefit from you.
You need to integrate branding throughout the planning and
production of your video. It’s advisable to work with professionals in making a
video for business in Denver, so you can create a compelling and creative
script, shoot the video efficiently and in high quality, and have it edited
professionally.
Why Online Video Advertising & Branding Builds a
Stronger Connection with Your Audience.
Online video advertising offers your business a
valuable connection to consumers. Video advertising provides consumers with
more information than traditional paper advertisements and advertising online
is more cost-effective than television commercials. Online advertising is an
efficient way to form a connection with consumers and save money in the
long run. Here are a few reasons why online
advertising will work for your business:
1. Videos
are easy to search for and easy to share. YouTube follows Google as
one of the largest search engines out there, and this means videos rank high in
search engine results. Billions of people are watching videos on YouTube every
day. If someone has a question about a product or service, chances are they are
going to turn to the internet to find answers. If information is available in
video format, the majority of people are going to choose that format over any
other. People also love to share information, and videos make it super simple
to share with a simple click.
2. Videos
elicit emotion and promote feedback. It is proven that video
elicits a stronger emotional response in the audience than pictures or words
alone. A video can help you connect with your audience on a level that a billboard
or magazine ad cannot. Videos keep the audience's attention and pull them in so
that they feel like a part of your story, and they are more likely to feel the
emotions that will drive them to purchase your product or service. Many
consumers feel motivated to leave feedback after a video, and can easily do so
in the comment section. These comments can be addressed by your company in
later videos, showing your consumers that you value their feedback.
3. Videos
are mobile and last forever. Once a video is online, it
can stay there forever. This is a cost-effective advertising strategy, as
opposed to television commercials which must continuously be paid for. You pay
to make your online video once, yet it continues to reap benefits for the long
haul. Today, everyone is on the run with their mobile devices glued to their
hands. They watch videos while they pump gas, while they wait in line for
coffee, and while they are sitting at the doctor's office. Mobile video ads
allow you to be right there, right when the consumer needs you.
